3 Tips for Planning Your Weekly Content

Let’s be real: showing up online can feel like a full-time job. Between juggling client work, family life, and the million other things on your plate, content planning is usually the first thing to slide down the to-do list. But here’s the thing — your content is often the first impression people get of your brand. It’s your chance to build trust, showcase your expertise, and remind people why they should choose YOU over the scroll.

The good news? Planning your weekly content doesn’t have to be overwhelming. Here are my three tried-and-true tips to make it simple, strategic, and (dare I say) fun:

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1. Pick Your Pillars First

Stop trying to reinvent the wheel every week. Instead, anchor your content around 3–5 content pillars — the themes you want to be known for. Think of them as your brand’s “categories.” For example, if you’re a creative entrepreneur, your pillars might be:

• Behind-the-scenes of your process
• Client transformations/testimonials
• Tips + education in your industry
• Personal lifestyle moments (the relatable stuff)

Once your pillars are clear, coming up with weekly content ideas is WAY easier. You’re not starting from scratch — you’re pulling from a framework that keeps your messaging consistent and recognizable.

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2. Batch Your Brainstorming

Here’s a hard truth: posting on the fly is a recipe for burnout. Instead, set aside just ONE block of time each week (30–60 minutes) to plan. Write down your post ideas, pull photos, draft captions, and load them into your scheduling app.

This isn’t about being rigid — it’s about giving yourself breathing room. You’ll thank yourself on Wednesday when you’re not panic-posting between Zoom calls and school pickup.

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3. Reuse. Repurpose. Repeat.

Not every post has to be brand-new. Take your best content and spin it into different formats:

• That blog you wrote? Break it into a carousel post.
• A client testimonial? Make it a Reel.
• A story you shared in your newsletter? Repurpose it into a TikTok voiceover.

Your audience needs to hear your message more than once for it to stick. Repurposing not only saves time, it reinforces your expertise.

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Final Thoughts

Planning your weekly content doesn’t have to feel like a part-time job. With clear pillars, a dedicated planning session, and a little repurposing magic, you’ll create content that connects — without the chaos. Remember: it’s not about posting more, it’s about posting with intention.